The Racing Post’s golf programme, The Sweet Spot, will be sponsored by online sportsbook AK Bets under a new partnership signed by Spotlight Sports Group.
Broadcast every Tuesday, The Sweet Spot is hosted by Jack Reeve alongside golf tipster Steve Palmer. AK Bets’ branding will be featured in broadcasts, with the Dublin-based company targeting an enhanced presence in golf.
Spotlight is planning four special edition episodes of The Sweet Spot to coincide with the upcoming golf majors – The Masters, PGA Championship, the US Open and The Open.
Anthony Kaminskas, Founder of AK Bets, remarked: “I have been an avid listener of The Sweet Spot for a number of years and I’m delighted AK Bets is now sponsoring the podcast.
“I’m particularly excited AK Bets are going to be involved with watchalongs for the four Majors and feel like that’s a format we, along with Jack and Steve, can have fun with while creating engaging content for the show’s followers.
“Golf is a sport we’re keen to attack at AK Bets and this partnership with The Sweet Spot fits perfectly with our aspirations to be the go-to bookmaker for golf bettors.”
The Sweet Spot forms part of the Racing Post’s broader cross-sports media coverage, with the outlet – as its name suggests – primarily focusing on horse racing news and content.
However, the Post also covers other sports outside of golf with a focus on betting, including football via Mark Langdon’s Bets Club as well as racing-specific programmes In the Know, The Front Page and Upping the Ante.
Spotlight’s Head of Media Sales, Damian Mears, said: “The Sweet Spot has established itself as one of our most popular weekly shows and Steve’s insight and expertise is widely regarded as the leading content and opinion for golf sports bettors.
“We’re excited to partner with AK Bets and continue to grow our reach and engage with a valued audience in both the UK and Ireland.”
Spotlight Sports Group has owned the Racing Post since 2016, with the media outlet having previously been owned by the Daily Mirror’s parent company Trinity Mirror. Reports earlier this month suggested that Spotlight may be considering a sale of the Racing Post to News International, publisher of The Sun.
