STS ambassador Peter Schmeichel will be present at iGB Affiliate London next month, discussing the sportsbook’s ‘Bet with the leaders’ campaign.
The former Manchester United and Denmark goalkeeper has been cooperating with STS in all European countries where the bookmaker operates since November 2019.
Schmeichel emphasised: “STS is one of the leaders on an all-European scale, with international ambitions, hence the slogan, “Bet with the leaders”. STS is a company with a strong affinity to sports, resolutely supporting it in Poland by being the largest private sponsor in the country.
“STS is present in practically all sports arenas, engaging sports fans through numerous special activities. STS is distinguished by the fact that it primarily focuses on supporters while appreciating their skills and knowledge.”
STS’ campaign continues the firm’s development into traditional sporting markets after establishing themselves as a esports betting leader.
By having a global sporting figure like Peter Schmeical behind the brand, the company hopes to enhance its exposure.
Mateusz Juroszek, CEO of STS concluded: “The global ambassador of our “Bet with the leaders” campaign, is Peter Schmeichel, an award-winning figure well known throughout the world. The footballer with Polish roots is a perfect example of the fact that fortune favours the brave.
“He took up the challenge of playing abroad, which turned out to be a path to numerous successes in the sports world. This is incredibly close to our philosophy regarding the international expansion of STS. We are happy that he will also be present at our stand at iGB Affiliate London.”
