DraftKings has announced the expansion of its sporting portfolio following the additions of the National Basketball Association’s (NBA) Boston Celtics, Philadelphia 76ers, and Indiana Pacers.
As a result of the multi-layered partnership, the sportsbook will now become an official partner for the three franchises, with DraftKings now set to be given a multitude of titles across the three NBA organisations.
Regarding the 76’s, DraftKings now becomes its official daily fantasy partner as well as its sportsbook and online casino partner, a similar partnership to its agreement with the Pacers who will be the official daily fantasy sports and official sports betting partner.
The Boston Celtics have provided the fantasy operator with the sole title of official daily fantasy sports partner.
DraftKings’ chief business officer Ezra Kucharz stated:“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers.
“The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product.
“Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”
In terms of specific details, 76ers’ partnership with DraftKings means that along with traditional marketing and promotional opportunities, the daily fantasy site will offer VIPs excursions providing them an all-access, inside look at the 76ers’ training complex, in addition to season tickets and suites for hospitality and promotional use.
Philadelphia 76ers President Chris Heck added: “Today marks a new, exciting chapter in the long-standing relationship between two of the sports industry’s most innovative companies, whose dedication to fan experience consistently raises the bar in the sports partnership space.
“The 76ers are proud to continue to stand alongside DraftKings as we together create and amplify expanded and differentiated opportunities for fans to engage with our team, dynamic players and sport.”
Indiana Pacers’ deal with the firm includes the rights to marks and logos, as well as in-game promotions, activations, and branding. As part of the sponsorship, it will offer unique experiences for customers, including a VIP “Fantasy Camp” opportunity and “Honorary Team Captain Presentations”.
Rick Fuson, Sports and Entertainment President and COO added: “We are delighted to welcome DraftKings into the Indiana Pacers’ family of corporate partnerships.
“With prominent in-arena presence, presenting sponsorship of our popular post-game show hosted by Eddie White and other elements, our fans are certain to understand the strength and value of this partnership for both of us. It truly is a win-win.”
Finally, the Celtics partnership focuses solely on daily fantasy sports, with the company continuing to bolster its presence in its hometown market. Whilst allowing gaining access to specific marketing promotions and impactful customer experiences like VIP watch parties, a “Play on the Parquet Event” and sweepstakes.
Celtics’ team president Rich Gotham concluded: “Daily fantasy sports players are amongst the most highly engaged NBA fans.”
“We’re happy to collaborate with our hometown partner, DraftKings, to serve Celtics fans through a variety of group activations and game day elements, including the presentation of our starting lineup across social channels.”