Celtic strike Scotland’s ‘biggest kit sponsorship ever’ with adidas

Celtic Football Club has penned a new five-year deal with adidas, starting next season, in which the sportswear brand will become the club’s official kit supplier.

The partnership, which Celtic has described as the “biggest kit sponsorship ever to be announced across Scottish sport”, will cover both the men’s and women’s squads and will see the creation of all first-team kits, training wear as well as all supporter replica kits.

Celtic Chief Executive Peter Lawwell commented: “We are delighted to enter this new, long-term partnership with Adidas, one of the world’s leading sports brands. We warmly welcome Adidas to the Celtic Family and look forward to an exciting and successful partnership.

“We know through our discussions with Adidas that they, as a prestige brand, were eager to be associated with a club of Celtic’s stature and proud history – to be connected to the passion and commitment of our supporters and to Celtic’s wider vision and values.”

The sportswear brand replaces the club’s previous kit partner New Balance after five-years with the Scottish champions.

Similarly to New Balance’s deal, adidas will be prominent throughout every Ladbrokes Premiership game next season with its signature logo appearing on all the club’s sportswear.

Lawwell added: “This is a hugely significant new partnership for Celtic and our supporters and allows us to look to the future with confidence. To be able to create this fantastic new relationship demonstrates the strength and stability of the Club and the power of our enduring story.

Celtic will join the long list of sporting organisations and clubs that are a part of adidas’ growing portfolio, including the likes of the FIFA World Cup, the UEFA EURO 2020 and the UEFA Champions League, alongside footballing giants Real Madrid, Manchester United, and Juventus.

A spokesperson from adidas concluded: “Celtic’s successful football history and future ambition make us hugely excited to be working together to create a new chapter with one of the most famous football clubs in the world.

“We are obsessed with helping athletes improve their game, life and world and as such we look forward to supporting Celtic’s players on the pitch as they continue to create new levels of success, and we are confident their legendary fanbase will love our designs.”