Former England international cricketer Kevin Pietersen will continue in his role as brand ambassador for Betway after the duo extended their partnership through to 2023.

The extended partnership will initially focus on the start of the Indian Premier League, which begins tomorrow, where Pietersen will offer weekly updates and his views on the action, including players to watch and predictions for the week ahead.

The Ashes winning batsman will share his experience, knowledge and opinion on world cricket through bespoke content and behind-the-scenes access.

Paul Adkins, Marketing and Operations Director at Betway, said: “Kevin adds real value to our cricket offering and Betway customers across the world have enjoyed his unique and honest insight.

“The cricket pages of our exclusive Betway Insider blog will continue to be full to the brim with great content from one of the most talented players in the game’s history.”

In addition, Pietersen will also support the operator in building their partnerships with Cricket West Indies, which was recently extended to 2022, and Cricket South Africa.

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