National Hockey League (NHL) franchise Nashville Predators has chosen DraftKings as its official daily fantasy sports provider and official sports betting operator in a new multi-year contract.
As part of the agreement, supporters of NHL team will be entitled to a deposit bonus of up to $1,000 by downloading the sportsbook’s mobile application, which launched in the state of Tennessee last month, and DraftKings’ sports betting lines will be promoted during pre-game and in-game radio spots
DraftKings will also receive in-venue marketing, with the sportsbook to be promoted on the Lexus Lounge LED screen at the Bridgestone Arena across regular and postseason Predators home games. Virtual signage will also be integrated around the arena, along with static dasher boards which will be visible during regionally broadcast games.
Chief Business Officer of DraftKings, Ezra Kucharz, commented: “After recently launching the top-rated DraftKings Sportsbook app in Tennessee, we are thrilled to continue our momentum in the state by announcing our latest team deal with the Nashville Predators. As a result of this collaboration, Predators fans will get the full DraftKings experience both on and off the ice as we look forward to the return of hockey season.”
The sportsbook will also work with the NHL side on social and digital media content, including DraftKings takeovers of the Predators homepage, app integration and exclusive giveaways. Additionally, DraftKings will feature regularly in the Predators’ weekly newsletter, ‘This Week in Smashville’.
“As soon as the Tennessee Sports Gaming Act was passed in April, we immediately began our search for an experienced sports betting partner,” explained Chris Junghans, EVP and Chief Revenue Officer of the Nashville Predators. “With legal sports betting now live in Tennessee, we are thrilled to announce our formal relationship with industry-leading DraftKings.
“Through this multi-year agreement, Predators fans across the state will have access to the gold standard of sports betting information technology, which provides a competitive, reliable and responsible platform. We look forward to entering this new era of Tennessee sports fandom together and also to seeing everything that this partnership will bring to our state and to our fans.”