SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the growing US sports betting space.

Over an initial run of four webinars, the Reach & Retain Dynamic Marketing for the Long Game series will focus on areas that will allow companies to gain insight into the US betting public and understand how they can make a greater impact through best in class approaches to branding, marketing and communications. 

Andrew McCarron, SBC Managing Director, commented: “It’s great to partner with HPL Digital Sport on this webinar series as they are able to provide active and practical insight into the best ways to achieve branding in the sports betting sector. Their expertise should provide our audience with plenty of ideas around how they could make their marketing execution more effective.”

Ed Moed, CEO of HPL Digital Sport, explained: “The sports betting industry is at the start of its journey in the US, which means that brands are still looking to gain a foothold with a whole new category of sports bettors. The Reach & Retain Dynamic Marketing for the Long Game series will examine different ways for operators to build their brands more effectively, while adding customers along the way.”

The first instalment of Reach & Retain Dynamic Marketing for the Long Game will be held on 25 March and will focus on how operators and publishers can build front of mind during one of the most competitive sports betting marketing periods on the calendar – March Madness. 

Episode 1 will take a look at how brands can create more sophistication, engagement and return on user acquisition and retention efforts. The session will demonstrate that it isn’t simply about creating better promo ads, or pumping out more content than the competition, but there are other ways to reach potential customers during this key marketing time. 

The expert panel will discuss how important it is to successfully integrate three key parts of a marketing program to make a difference, especially during March Madness.
Those are:

  • Raising the bar on creative design for a brand and forthcoming results
  • Advertising that leverages promotions and more that actually resonate
  • Technology and media used correctly to break through

Register for Episode 1 here

In April, Episode 2 takes a look at the art and science of storytelling to the media that matter and how important it is to build brands, while Episode 3 will see HPL Digital Sport share the results of an exclusive study into how those within the industry perceive their brands.

Episode 4 will focus on what potential investors find appealing and how to build a brand to appeal to the investment world and secure the funds to stand out in the market.