The Ladies Professional Golf Association (LPGA) has inked a multi-year agreement with BetMGM, securing the position of official betting operator and partner of the LPGA Tour.
Under the terms of the agreement, the sports betting and gaming entertainment company will feature LPGA odds in its betting menu, alongside the PGA Tour, the European Tour, and other global leagues and sporting events. It will also be able to use the official tour partner logo in connection with the advertising and promotion of its sports betting products and services.
“MGM Resorts’ commitment to golf is unparalleled and is further strengthened by our new partnership with the LPGA Tour,” said Lance Evans, MGM Resorts’ Senior VP for Sports and Sponsorships. “The LPGA features some of the world’s greatest athletes, several of whom are MGM Resorts golf ambassadors. In collaboration with BetMGM, we look forward to creating engaging content and experiences for sports fans and our guests.”
Matt Prevost, BetMGM Chief Revenue Officer, added: “We look forward to working with the LPGA and engaging with its fanbase through our market-leading products. BetMGM’s advanced betting technology provides a user-friendly experience for LPGA fans and a myriad of betting options to choose from.”
Through its partnership with MGM Resorts, BetMGM has access to existing sponsor relationships with several leading LPGA Tour Members, including Natalie Gulbis, Danielle Kang, Cristie Kerr, Alison Lee, Anna Nordqvist, and Michelle Wie West.
Brian Carroll, Senior VP of Global Media Distribution for the LPGA, said: “As a leading sports and entertainment company and already a supporter of women’s golf, BetMGM is uniquely positioned to join the LPGA family as an official betting operator.
“Sports betting and digital gaming are key elements of the future of sports, and BetMGM is on the forefront of both opportunities. We are happy to partner with them as we look to provide more opportunities for our fans to interact with the LPGA and learn about our incredible athletes.”
Earlier in 2021, MGM Resorts partnered with the LPGA Tour for the Bank of Hope LPGA Match-Play Hosted by Shadow Creek – the LPGA Tour’s first match-play event since 2017.