PGA Tour announces BetMGM content and marketing deal

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The PGA Tour has added to its growing list of partners by naming BetMGM as an official betting operator of the competition.

As part of the multi-year content and marketing deal, BetMGM will have rights in the US to use PGA Tour marks plus advertise within Tour media and Tour partner platforms.

Additionally, the firm has been given content and video rights which will allow BetMGM Sportsbook platforms to create pre-game and post-game betting programming. This includes the distribution of highlights to users who have placed bets.

Norb Gambuzza, PGA Tour Senior Vice President, Media and Gaming stated: “BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA Tour players and tournaments.

“Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the Tour to reach new fans and further engage current fans who enjoy betting on golf.”

BetMGM will also continue to have access to existing sponsor relationships with several members of the PGA Tour, including Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Boo Weekley.

Matt Prevost, BetMGM Chief Marketing Officer added: “We look forward to working with the PGA TOUR to integrate great experiences for BetMGM customers. BetMGM’s advanced betting technology, combined with the PGA TOUR’s world-class competitions and iconic players, will not only advance the TOUR’s position at the forefront of professional sports, but the entire betting industry as well.”

The new agreement solidifies the firm’s intent to enhance its golf content, creating greater fan engagement opportunities to its customer base. According to a statement by the two entities, The PGA Tour is one of the most popular offerings on BetMGM’s platform.

BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada as well as West Virginia, and has plans to be in 11 states by the end of 2020.