FairPlay Sports Media has taken its flagship Oddschecker sports betting odds comparison site live to Brazil ahead of a nationwide wagering market launch this year.
The company will roll out its localised, real-time odds grids in Brazil via the oddschecker.comb/br platform, repurposed with APIs specific to the emerging betting market.
This builds on and expands the company’s strategy in Latin America, which has seen Oddschecker establish a strong presence in Mexico, Chile, Colombia, and Peru, some of the region’s biggest betting sectors.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “The Brazil market has huge potential, arguably similar to the US in its scale, and this is an ideal time to service the sports mad fans of the country with a quality, fully localised odds comparison service that will empower them with the insight and pricing edge to take on their favoured sportsbooks.
“We are fully behind recent steps to regulate. We want to play by the rules, execute best practices and demonstrate values that we’ve learned from other maturing markets to bring about a better betting ecosystem for all.”
Both local and international betting stakeholders have been eagerly awaiting the launch of Brazil’s betting market for the past two years. There was a possibility of launch under former President Jair Bolsonaro, but this did not come to fruition.
President Lula da Silva, elected in late 2022, would make more progress than his predecessor. A Betting Regulation Bill was introduced to Congress last year and after bouncing around the halls of the Chamber of Deputies and Senate was finally approved by Silva in the final week of 2023.
This has come with opportunities for a range of stakeholders. This includes the obvious prospectors of betting operators but also solutions suppliers, payments firms, affiliates and media groups such as FairPlay, as well as sports clubs, which can now take advantage of lucrative sponsorship opportunities.
FairPlay’s launch in Brazil comes not only at a significant time for the market but also for the company. The firm began 2024 with a rebrand, unveiling the FairPlay identity and shifting away from its previous name of Oddschecker Global Media.
This new identity comes with a new approach heavily utilising technology and data, Stuart Simms explained to Insider Sport following the rebrand. In the months since, the firm has completed its first acquisition under its new identity and is now looking to further consolidate its position in the Americas.
“The Brazilian market is both challenging and hugely rewarding,” said Richard Gale, Chief Revenue Officer at FairPlay Sports Media.
“With so many local and multinational operators, our industry leading technology will provide consumers with true comparisons and a fairer betting space.
“With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.”
