Genius Sports boosts AFA fan engagement via data deal

Genius Sports has been named the official data and streaming partner for all Argentine Football Association (AFA) competitions as part of a new link-up.

As part of the partnership, Genius Sports will help to connect fans, brands and sportsbooks across 3,300 games and 13 competitions, after being granted the exclusive rights to capture and distribute official AFA data and live video broadcasts for the regulated betting industry.

Furthermore, the collaboration will be central to AFA’s strategy to increase fan engagement with the firm also securing the official data distribution rights for media across all AFA competitions, enabling brands, publishers and advertisers to exploit its suite of personalised advertising, content and fan-messaging solutions.

“The Argentine Football Association is one of the most respected and prestigious organisations in world soccer,” said Mark Locke, CEO of Genius Sports. “Being selected by them for such a vital partnership that combines our expertise across live data, streaming, production and media is a huge honour and further validation of Genius Sports’ outstanding credentials and strategy.”

Genius Sports will also install GeniusLive+ cameras at over 100 venues, capturing broadcast-quality streams that will power AFA’s OTT platform.

Working alongside Pixellot and Argentinian company La Corte for the production of all GeniusLive+ events, Genius will enable AFA to live stream over 2,000 new games from eight competitions per season.

Claudio Tapia, President of the Argentine Football Association, added: “As a leading global soccer federation, one of AFA’s key objectives is to generate new revenue streams by unlocking the value of its digital assets through new strategic partnerships. As part of this process, we are extending the reach of our brand across new markets and growing our corporate partnerships.

“Today, we are very happy to announce this strategic alliance with Genius Sports, the leading sports technology company that trusts in our association and vision and will help equip us for a digital future. We are convinced that this partnership will be critical to expanding the visibility of Argentine soccer across the world and also opens up a range of new commercial possibilities.”

Genius Sports will also continue to safeguard all levels of Argentinian soccer from the threats of match-fixing and betting-related corruption.

Earlier this year, the sports data and technology company recorded a strong opening to 2021, with the group registering a 52% year-on-year revenue increase to $53.7 million.

In particular, Genius’ Sportstech division registered a 41% increase in revenues to $5.4 million, driven by expanded services provided to existing sports league and federation partners operating across all tiers of sport.

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