EFL Championship club Millwall FC has extended its partnership with online sports betting operator MansionBet, enabling the firm to continue serving as the team’s back-of-shirt sponsor.
The extension has seen MansionBet renew its sponsorship services for the 2021/22 season, having initially partnered with the South London club in January 2020.
Gibraltar-registered MansionBet sponsored The Lions throughout the COVID-19 pandemic and subsequent lockdowns, assisting the club with its community directives.
“We are delighted to confirm MansionBet as back-of-shirt sponsor ahead of the 2021/22 season,” said Stuart Lock, Commercial Director at Millwall FC.
“The club has already enjoyed a fruitful relationship with MansionBet since coming on board and we look forward to working closely with them as supporters return to stadiums after 18 months of restrictions.
“With benefits in and out of The Den, Lions fans will be able to benefit from the partnership and win some exclusive prizes.”
MansionBet stated its eagerness at welcoming fans back to The Den on 14 August as Millwall are scheduled to play Blackburn Rovers.
The announcement follows MansionBet’s renewal of Bristol City FC earlier this month where they are the Club’s Principal Partner, and forms part of their portfolio of football sponsorships.
Dana Bocker, Head of Integrated Marketing at MansionBet, commented: “Since forming our partnership with Millwall we’ve been able to engage with their fans through social media networks.
“With restrictions lifting, we’re excited to finally be able to connect with them in the stadium through activations and our own in-stadium reps. We’re proud to support the English Championship and increase our brand presence throughout a truly passionate home-grown club.”
Outside of football, MansionBet also maintains an extensive presence in horse and greyhound racing, having struck brand ambassador agreements with Hayley Turner OBE and Brian Hughes, whilst also partnering with the Arena Racing Company and Sky Sports Racing.