MansionBet strikes Bristol City sponsorship renewal

MansionBet has renewed its principal partnership with English Football League (EFL) side Bristol City.

Under the terms of the agreement, the Gibraltar-based online sportsbook will feature on the front of the club’s home, away and third kits for a second year, although the two parties confirmed that the MansionBet logo will not appear on childrens’ shirts as part of the club’s dedication to promoting ‘responsible gambling’.

The sponsorship will also once again extend to official betting partners of Bristol Sport’s basketball team, the Bristol Flyers, and Premiership Rugby side, the Bristol Bears.

Bristol Sport Group Head of Commercial, Justine Kebby, remarked: “We are delighted to confirm our partnership with MansionBet for a second season. We’re excited with their continued support, working with our Bristol City fan base and the Bristol Sport group.

“With over 18 years of industry experience and a long tradition of sport sponsorship, MansionBet bring a huge amount of expertise and creativity to this partnership. MansionBet also take an incredibly responsible approach to gambling and have won several awards including Best Customer Service Company of the Year (2020) at the International Gaming Awards and Most Responsible Online Gambling Operator (2018).”

Last season, MansionBet gained recognition for its ‘One Team in Bristol’ campaign, after the two parties forged an alliance in August 2020 for the EFL Championship club’s front-of-shirt sponsorship.

“It’s been an eventful first season with Bristol City and I’m delighted that we are continuing our partnership with the club and support of the English Championship,” stated Dana Bocker, Head of Integrated Marketing at Mansion.

“Our first localised Bristol campaign last year, featuring stand out creative, resulted in strong brand awareness and positive fan engagement. We’re looking forward to getting back into the stadium for the 21/22 season and connecting with fans on a more personal level, showing our support for both the club and its loyal supporters through a number of exciting initiatives.”

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