The Washington Football Team has joined the American Gaming Association’s (AGA) ‘Have a Game Plan’ public service campaign.
As a result of the signup, the Washington Football Team will conduct in-stadium activations for the trade association’s responsible betting and gaming initiative, whilst also releasing sponsored content on its official website and carry out campaign promotion via its preseason radio and television broadcasts.
Launched ahead of the team’s preseason game against the Cincinnati Bengals, the partnership represents the first time a National Football League (NFL) team has linked with the AGA to promote responsible sports betting, although the league itself maintains a long-standing agreement with the organisation.
Throughout the preseason, the Washington Football Team’s radio and television broadcasts will include 20-second spots encouraging fans to bet responsibly and directing fans to the AGA’s Have a Game Plan website for resources and other information.
“With legal sports betting now permitted across our region, we are ensuring responsible gaming serves as a foundation for how we engage in this exciting commercial market,” said Scott Shepherd, Chief Partnership Officer at the Washington Football Team.
“We’re not only proud to partner with the AGA, the architect of Have A Game Plan, but also proud to lead by educating fans as they enjoy football in an engaging, new way.”
The agreement comes as the sports betting industry continues to grow in the US, having established itself in 22 states and the District of Columbia, with six more states expected to open their markets.
Initiated in late 2019, the Have a Game Plan campaign aims to educate fans on the principles of responsible sports betting, and so far has partnered with sports organisations including NASCAR, the National Hockey League (NHL), PGA Tour, Vegas Golden Knights and the Ultimate Fighting Championship (UFC).
Additionally, the AGA campaign has also linked with leading sports betting operators DraftKings and FanDuel – the latter of which is also a partner of the Washington Football Team – gaming industry processing network Sightline Payments, sports holding company Monumental Sports and Entertainment, media outlet Sinclair Broadcast Group
AGA Senior Vice President, Casey Clark, remarked: “Getting sports betting right is a shared responsibility for everyone involved. The Washington Football Team’s partnership demonstrates their leadership and commitment to making responsibility core to their sports betting strategy.
“Today’s announcement puts Have A Game Plan in front of more fans and is a step further in building a responsible, sustainable legal market.”