The Chicago White Sox partnership with ESPN 1000 has been enhanced with the addition of Hard Rock Casino Northern India as the title sponsor of the White Sox Radio Network.
Commencing next month, the multi-year agreement will see the casino operator become the exclusive naming rights holder for all White Sox regular season, post-season and spring training games covered by ESPN 1000.
Additionally, the casino operator will gain daily brand exposure across ESPN local and national broadcasts throughout the 2022 and 2023 seasons.
Mike Thomas, Market Manager of ESPN Chicago, remarked: “Partnering with the Chicago White Sox late last year was monumental for ESPN Chicago! Now, to partner with Hard Rock Casino Northern Indiana to present the naming rights of the White Sox Network to White Sox fans throughout Illinois, Indiana and Iowa is remarkable.”
“I want to thank Matt Schuffert and Joe Branchik and the Hard Rock team! I can’t wait to hear Len Kasper say: ‘The ESPN 1000 Hard Rock Casino White Sox Network’ each game for years to come.”
White Sox fans will be able to listen to the ESPN 1000 Hard Rock Casino White Sox Network via the ESPN 1000 and 100.3D2 radio networks, as well as by using the ESPN Chicago App. ESPN 1000 previously served as the exclusive radio partner of the White Sox from 1999 to 2005.
The agreement also further strengthens Hard Rock International’s ties to the sporting sector, having named Lionel Messi a five-year brand ambassador in June 2021 to mark its 50th anniversary.
“I’m confident that Hard Rock Casino, combining forces with ESPN and the talented Chicago White Sox team, will provide a winning hand for everyone involved,” added Joe Branchik, VP of Marketing at Hard Rock Casino Northern Indiana.