Genius Sports has announced an expansion of its existing agreement with Entain and BetMGM in a bid to increase NFL data and fan engagement.
The strengthened partnership with Genius Sports provides both enterprises a with a ‘full NFL offering’ including data feeds, sportsbook content
and fan engagement solutions.
Mark Locke, CEO at Genius Sports, commented: “Our partnership with Entain’s portfolio of leading sports betting brands and BetMGM has been central to Genius’ success for over a decade.”
This new agreement acts as an expansion of Genius Sports’ long term trading partnership with Entain and its brands including bwin, Coral and Ladbrokes.
“I’m thrilled that we are expanding our historic agreement to connect millions of sportsbook customers in the U.S. and worldwide with our premium NFL offering, powered by the highest quality official data,” added Locke.
The company promises to provide BetMGM’s sportsbook customers with a ‘full range’ of official sportsbook data, content and fan engagement solutions, including a complete suite of NFL-related products.
BetMGM’s CEO, Adam Greenblatt, noted: “As a sports betting operator we rely on data and partnering with Genius Sports gives us access to one of the best in the industry.
“Combined with our unique platform and user interface, BetMGM is primed to offer an even better sports betting experience for our customers.”
Genius Sports will continue to provide official data top-flight sports properties including the English Premier League, Euroleague Basketball, Liga MX, Argentine and Colombian soccer.
Last month, the platform heightened its NFL presence in supporting Caesars Entertainment by providing access to official NFL products in a bid to further Genius’ standing in the US sports betting space.