KZN Rugby has expanded on its relationship with Hollywoodbets as the latter becomes the naming rights sponsor of Kings Park Stadium for the next three years.
Current home of Cell C Sharks rugby team, the Durban stadium will be known as the Hollywoodbets Kings Park Stadium, from 1 January 2022, which has been described as having a ‘decorated history’.
The side’s CEO, Dr Eduard Coetzee, commented: “The renaming of Kings Park Stadium marks a new and exciting chapter in our stadium’s already. Our association with the Hollywoodbets brand has grown tremendously in a relatively short space of time and this latest partnership development is indicative of the strength and success of this relationship.”
The KZN brands both initially partnered with an associate group of The Sharks, and as a result of this, the sports betting operator has now extended the partnership.
“Both our brands have a shared vision of excellence and success and are aligned in our forward-thinking approach and dedication to creating value for our fans and making a matchday experience at Hollywoodbets Kings Park a memorable one,” Coetzee continued.
“I take this opportunity to thank Team Hollywoodbets for their further investment in The Sharks brand and for their commitment in joining us on this journey of taking our respective brands to the world.”
In October 2019, Hollywoodbets obtained naming rights for the Kingsmead Cricket Stadium in a bid to grow its presence in the sports market. Naming rights for the Hollywoodbets Super League and the Hollywoodbets Greyville and Hollywoodbets Scottsville racecourses also followed. In August 2021, the franchise secured a place in front of Brentford FC’s kit.
The team’s 2022 rugby campaign begins with a Currie Cup home match at Kings Park against the Tafel Lager Griquas on 19 January.
Devin Heffer, Hollywoodbets Brand and Communications Manager, added on the partnership: “We have developed a great working relationship with The Sharks and are thrilled to be taking it to the next level. This partnership has been aligned around offering more value to the fans and enhancing the in-stadium experience.
“It’s a great honour to have our purple brand linked to this well-established stadium, where the likes of the Springboks, The Sharks, AmaZulu Football Club and the KZN community come together to provide world-class sporting action and entertainment. This sponsorship will provide our brand with further exposure in global markets and aid our pursuit of growing Hollywoodbets internationally. We can’t wait to welcome the fans back to the Shark Tank in 2022!”