Manchester City FC has formed a new partnership with renewable energy and sustainable development company Masdar, which will support a global sustainability campaign.

Ahead of Abu Dhabi Sustainability Week, the collaboration looks to work on launching a new global campaign aimed to raise awareness on the importance of climate action and mitigating climate change.

Stephan Cieplik, Senior Vice President of Global Partnership Sales, commented: “At Manchester City,  we have a commitment to grow sustainably and responsibly, whilst recognising that the club has the ability to use its voice to encourage the communities we connect with to do more. 

“In recent years we have made significant progress within this area. We also know that a sustainable future can only be achieved by working together collaboratively with partners and fans and we’re delighted to welcome Masdar as an official partner today to join us on this journey.”

The enterprise places great focus on renewable energy projects across the Middle East and North Africa, as well as wider international markets, and as an official partner of the top-flight team, Masdar’s campaign will coincide with the Masdar hosted, Abu Dhabi Sustainability Week (ADSW), from 15 – 19 January 2022.  

Mohamed Jameel Al Ramahi, Chief Executive Officer of Masdar, added: “Climate change is the  defining issue of our time, which affects us all. By working together to raise awareness, educate and take action, we can turn this global challenge into an opportunity. 

“Manchester City Football Club is one of the biggest names in world football and Masdar is now one of the biggest players in clean energy. By working together across different activities and initiatives, we can play our part in delivering a sustainable future.” 

The Premier League club has signed further notable partnership deals in recent months such as Sony, DreamSetGo and Emirates Palace, the latter being just this week, as the brand now features across club assets including the Etihad Stadium, training ground and training kit.

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