The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming.
Available to download from 12 January 2022, the new launch has the same owner as the team; Cuban-American businessman, Alex Meruelo.
“The Coyotes are dedicated to providing innovative and entertaining experiences for our great fans,” commented Coyotes President and CEO, Xavier A. Gutierrez.
“Our partnership with SaharaBets will offer next-level gaming experiences for fans who want to unleash their competitive spirit.”
Meruelo also holds business interests in banking, real estate, media, restaurants, food, casinos, and professional sports, whilst also working as the owner of Meruelo Group and Meruelo Media.
“SaharaBets brings the excitement and reputation of the iconic Sahara Las Vegas to sports fans here in Arizona,” added SaharaBets President, Andrew Patterson.
“As the sports betting landscape continues to evolve in the Valley, SaharaBets looks forward to collaborating with the Coyotes organization to engage and interact with sports fans in fun and unique ways.”
The introduction shortly follows the team facing being locked out of their arena due to unpaid taxes in December, and the organisation had until the 20th of that month to pay its outstanding bill or it would face being locked out of the Gila River Arena.
Fortunately for the side, they made a payment of around $930,000 to ASM Global, which runs the Gila River Arena – a prominent Native American tribal casino operator in the state – that met the deadline.