Guild Esports has appointed Bitstamp as the company’s exclusive official cryptocurrency exchange partner in a three-year global sponsorship deal.

The £4.5 million collaboration has been described as the largest in Guilde Esports’ history, whilst it is expected to generate over £1.5m in annual revenues.

Kal Hourd, Chief Executive of Guild Esports, commented: “We are thrilled to welcome Bitstamp to Guild as our official Cryptocurrency Exchange partner. It will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamps’ identities.

Beginning from 29 January, the cryptocurrency platform will be given marketing rights and exposure across Guild’s team jersey and will also appear across social and digital content featuring the company’s pro-players and content creators. 

Bitstamp’s logo and brand will also be integrated at Guild’s London headquarters which are due to open early this year.

“Partnering with a creative and fast-growing organisation with a digital and worldwide audience like Guild, is a natural fit for us,” added Julian Sawyer, CEO of Bitstamp.

“Working together to reach esports and gaming fans is a significant moment for us and our growth plans as we continue to bring our trusted service to more mainstream audiences that recognise the benefits of investing in crypto,”

Moreover, the partners have also stated that they are looking into developing activations to promote the esports’ fan base as well as improving the experience of Bitstamp customers by creating ‘high quality’ content.

In further growth of the Esports community, last year Samsung also inked a sponsorship agreement with Guild Esports as the company became an official display partner of the British organisation.

Samsung provided its Odyssey range of monitors and displays for Guild Esports’s Academy, as well as monitors to the organisation’s pro-players, content creators and staff, whilst representing the first time that Samsung has partnered with an esports organisation based in the UK.

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