OG Esports has signed an agreement with esports betting brand PARI, further strengthening the organisation’s links with the betting sector.
The esports brand, which styles itself as hosting an impressive portfolio of Dota 2 teams, will work with PARI on exclusive content, hosting events and creating fan engagement opportunities.
“Partnering with PARI is an incredible opportunity,” Sujoy Roy, OG’s Head of Partnerships, remarked.
“Their forward-thinking approach matches our vision of delivering unparalleled experiences to our fans. We’re excited to bring fresh and exciting opportunities to the esports scene.”
This duo emphasised how the deal ‘marks a new era of esports entertainment’, stating that customers should prepare for a series of exciting initiatives and offerings in the coming months.
The agreement marks OG’s second betting partnership in just a few months, following a similar deal inked with 1xBet back in May. Content was also an objective of this partnership, specifically the creation of a documentary series.
Sergey Glamazda, CEO of PARI Esports, commented on the firm’s deal with OG: “We are thrilled to partner with OG, the legendary international team and two-time winner of The International! OG consistently surprises and performs at a high level across all esports titles.
“It is a great honour to collaborate with an organisation led by Ceb and N0tail!”
