The United States Football League (USFL), a new professional American football league, has announced a foundational partnership with global sports technology company Sportradar.
The league, which is set to launch in April, establishes Sportradar as the official sports data partner of the USFL and the organisation’s official integrity partner.
The collaboration sees the firm develop new data collection and delivery systems for the league and its related businesses, including media and gaming, as well as providing data to betting operators advertising during USFL telecasts.
Edward Hartman, USFL Executive Vice President, Business Operations, commented on the new deal: “The USFL is thrilled to have forged its first data and integrity partnership with Sportradar.
“With more than 60% of American adults living in states where sports wagering is now legal, it was critical to the new USFL that we partner with the market leader in integrity solutions, and Sportradar is the gold standard to which all sports information businesses are measured.”
Sportradar will also carry out bet monitoring and reporting through its Universal Fraud Detection System (UFDS), as well as conduct an audit of the USFL’s integrity policies, provide integrity-related educational services to players, coaches and staff, and perform annual due diligence reports.
“The fast, accurate and reliable data that Sportradar provides to the marketplace will be crucial to the USFL engaging its audience as the league establishes itself on the American sports landscape,” added Ed Blonk, Chief Commercial Officer, Sportradar.
“With the backing of Sportradar’s industry-leading integrity services, the USFL is taking a proactive step to protect its brand and safeguard the league from match-fixing and betting-related corruption.”
Earlier this month, sports tournament organiser Athletes Unlimited also partnered with Sportradar to utilise Sportradar Integrity Services (SIS), identifying a need to safeguard its competitions due to increasing interest.
This multi-year agreement now sees Athletes Unlimited leverage services to counter match-fixing and betting-related corruption, and similarly, using its Universal UFDS for bet monitoring and reporting solutions.