Sportradar is expanding its partnership with the NBA through the launch of a new suite of next-generation products designed to elevate fan engagement with the basketball league.
The sports technology company has launched Virtualised Live Match Tracker, NBA Advanced Visualisations, 4Sight Streaming and emBET products for operators and media partners of the NBA. The firm asserts these products “represent the next phase in the evolution of basketball consumption”.
The Virtualised Live Match Tracker is a tool that uses computer vision to translate real-time official NBA data into 3D visualisations to deliver a hyper-personalised stream, featuring customisable viewing angles to create an immersive experience for fans on betting operators’ apps for in-play betting.
NBA Advanced Visualisations leverage real-time physical tracking data of NBA players to create heatmaps and player performance metrics. This affords media companies the ability to exemplify match and player reports during and after games.
Whilst launching earlier in the year for tennis, Sportradar has now integrated the 4Sight Streaming product to basketball which will feature animated overlays by consuming mass amounts of data, allowing it to predict outcomes to inform in-play bettors.
Lastly, emBET is designed to allow bettors to actively monitor their wagers through a wider range of devices like Android for a greater betting experience. emBET was launched earlier this year on NBA League Pass.
Eric Conrad, EVP of Rights and Strategic Partnerships, USA and LatAm at Sportradar, said: “Sportradar is committed to deepening our long standing partnership with the NBA, while also supporting betting operators and media companies in capitalising on the immense global popularity of the league.
“Sportradar’s proprietary technology, underpinned by the application of powerful AI to deep data, continues to reimagine how fans interact with the NBA. We are excited by what the future holds, driven by our constant innovation.”
The NBA’s international reach has exponentially grown over the past several years to reach up to two billion viewers.
Due to this proliferation, Sportradar recognised more tools and products were needed for those betting on the league to create a smooth and seamless experience due to this demand.
