Alfa Romeo F1 Team Orlen has revealed that online and mobile wagering platform, DRF Bets, is its latest sponsor for the 2022 Formula One racing season.
The collaboration sees the DRF Bets logo featured on the team car, as the firm also gains ‘VIP access’ to all races and further branding opportunities within the sport.
Frédéric Vasseur, Team Principal Alfa Romeo Racing Orlen, praised the betting company for its expansion, stating: “DRF Bets is a growing brand in the sports betting industry, and we are proud to feature them on our car for the upcoming season.”
The company has previously launched its first online sportsbook in Iowa, and Missouri and other states through market access agreements, and has stated that it expects to continue expanding through additional acquisitions and affiliate arrangements as other states legalise online gaming.
DRF Bets, a subsidiary of Affinity Interactive, is an omni-channel gaming technology, digital and media platform with an online betting presence.
James Zenni, Chairman of Affinity Interactive, added: “As we continue to grow the online and mobile wagering platforms of DRF Bets, sponsoring a like-minded pioneer and visionary in Alfa Romeo F1 Team Orlen is a tremendous opportunity to showcase our platforms to dedicated Formula One racing fans around the world.
“We look forward to working with the ownership team to explore ways to expand the partnership.”
In November last year, Alfa Romeo Racing extended its existing partnership with fuel supplier PKN Orlen for a third season.
With the company’s branding featuring on the team’s entry name as well as its eagle logo incorporated into the livery of the Swiss team’s cars, PKN Orlen decided to continue its brand-recognition deal, originally established in 2020.