BetMGM has signed National Hockey League (NHL) centre Connor McDavid as its newest brand ambassador.
The collaboration sees the All-Star player become BetMGM’s first active professional athlete brand ambassador from one of the four major US sports.
Speaking on his new partnership, McDavid stated: “I am very excited to partner with BetMGM as they continue to shape the future of sports betting. It’s also a real honour to be on the same BetMGM team with star athletes like Wayne Gretzky and Kevin Garnett, both of whom I admire very much.”
Furthermore, McDavid will be featured in BetMGM’s upcoming marketing campaigns, promotions, social media content and fan events.
In 2016, the reigning NHL MVP became the league’s youngest-ever captain at 19 years old. In that same season, he also won the Art Ross Trophy as the league’s leading scorer, the Hart Memorial Trophy as the NHL’s most valuable player, and the Ted Lindsay Award as the league’s best player.
BetMGM’s Chief Revenue Officer, Matt Prevost, added: “The accomplishments that Connor has already earned on the ice are astonishing and we are excited to welcome him to the BetMGM family. We look forward to working together to engage BetMGM players across North America.”
In January this year, BetMGM, stated that it is now targeting a net revenue result of $1.3 billion for 2022 trading.
Of significance, the operator will aim to be EBITDA results positive in 2023, marking a significant milestone for the business that was launched in the summer of 2018.