The Indy 500 and the Indiana Motor Speedway (IMS) have formed an agreement which makes Caesars Sportsbook an official sportsbook partner of the motorsport event.
Under the provisions of the partnership, Caesars Sportsbook will become the sponsor for the remaining IMS races on the 2022 calendar, including the GMR Grand Prix over the weekend.
Indianapolis Motor Speedway President, J. Douglas Boles, stated: “We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World.
“This is another reason to look forward to an epic and historic Month of May at IMS.”
The partnership agreement will also include the opening of the first exclusive betting lounge at the ‘Racing Capital of the World’.
Furthermore, building a strong presence at the motorsport events, Caesars will greet spectators on practice and race days during the month of May at the Caesars Sportsbook Lounge at Pagoda Plaza.
The US firm explained that it will greet patrons with an ‘elevated viewing experience’, complimentary food and drink, live entertainment, and racing games to go along with branded giveaways.
The IMS strand of the deal will see increased visibility of the Caesars Sportsbook brand via video board placements, PA announcements, and program ads all bearing the visuals of the brand.
Eric Hession, Co-President of Caesars Digital, added: “The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions. Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards.
“This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”