FC Porto has formed a four-year agreement with Betano, the sports betting and online gaming operator of Kaizen Gaming.

The Greek operator’s logo will be featured on the front of FC Porto’s blue and white kit, whilst in almost 40 years, Betano will be only the third main partner of the Primeira Liga team.

Jorge Nuno Pinto da Costa, President FC Porto, said: “Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention.

“It is a great collaboration of a leading club and a reference brand. Our demands are maximum on and off the field, so we always want to work with the best.”

Betano was already the Dragons’ setting sponsor during the 2021/22 season, while the pair’s initial partnership also secured Betano front-of-shirt sponsorship of the club’s handball team.

In Portugal, the Betano brand also holds relations with Sporting CP and SL Benfica.

“Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming,”  added George Daskalakis, Chief Executive Officer, Kaizen Gaming. 

The firm holds a portfolio of football sponsorships across Europe and Latin America via its Betano and Stoiximan brands. These include; Fluminense and Atlético Mineiro in Brazil, U de Chile and CD La Serena in Chile, FCSB and Universitatea Craiova in Romania, Olympiacos and PAOK FC in Greece, to name a few.

Kaizen’s CEO continued: “What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football. We look forward to a long and fruitful collaboration with the team.”

Previous article‘Great outcome’ for Scottish football following revised cinch deal
Next articleNHL incorporates Caterpillar to create ‘compelling initiatives’