The NHL has named Caterpillar as its official heavy equipment and industrial power sponsor, with the partnership set to launch at the start of the 2022-23 regular season.
The league will incorporate Cat products by featuring the company’s machinery on TV-visible signage and in-arena branding at the marquee events. These include NHL All-Star Weekend, NHL Stadium Series and NHL Winter Classic.
“We are excited to welcome Caterpillar to the NHL family to engage our passionate fans and Caterpillar’s customers around the globe,” commented Max Paulsen, NHL Senior Director, Business Development.
“We look forward to creating compelling and unique initiatives that will delight new and existing fans while providing Caterpillar extensive brand visibility at our tentpole events and across NHL media platforms.”
Furthermore, the NHL will also work with the Caterpillar to promote hockey in local communities through Caterpillar’s network of dealers.
The firm and its dealers also gain opportunities to assist the NHL by providing behind-the-scenes products and services to support games and special events.
Yvette Morrison, global head of marketing and brand for Caterpillar, added: “Caterpillar and the National Hockey League both represent committed and passionate doers who work hard as part of a team to accomplish a goal.”
The pair have stated that the collaboration will focus on ‘recognising’ the people who manufacture, sell and operate Cat products and services. Morrison added: “We will use this sponsorship to engage with customers and employees providing them with an enjoyable experience.”