The NBA has linked with Zebra Valley in forming a content creation partnership that aims to engage fans around the world.
Zebra Valley is the newly-created production company of FIFA World Cup winner, France National Team member and Paris-Saint Germain forward Kylian Mbappé.
“The strategic partnership between Zebra Valley and the NBA represents a significant step in bringing football and basketball fans together around premium content by telling stories that matter,” said Mbappé.
“We look forward to working with the NBA team to encourage dialogue among global communities and make cultural conversations more relevant.”
The partnership began at last night’s NBA Draft 2022 presented by State Farm at Barclays Center in Brooklyn, NY.
Mbappé attended the Draft with 15 boys and girls from his foundation who made the trip from France and took on-stage photos with NBA Commissioner Adam Silver and select draftees prior to the Draft.
NBA Head of Fan Engagement and Direct-to-Consumer for Europe and the Middle East, George Aivazoglou, added: “Drafting Kylian Mbappé into the NBA family speaks to the global appeal of NBA basketball and the convergence of the league, the global football community and popular culture.
“We look forward to working with Kylian and the Zebra Valley team to create unique, compelling content that will engage and inspire fans around the world.”