Cristiano Ronaldo has signed an exclusive, multi-year NFT partnership with cryptocurrency exchange platform Binance.
Through the collaboration, Binance will launch a global promotion aiming to give Ronaldo’s fans an introduction to Web3 with a ‘compelling entry point’ into the world of NFTs.
The Portuguese footballing legend will work with the firm on a series of NFT collections which will be for sale exclusively on the Binance NFT platform.
The first NFT collection will be released later this year and the firm has highlighted will feature designs created in collaboration with Ronaldo.
Last month, Binance continued its football venture in partnering the Confederação Brasileira de Futebol (CBF) by becoming becomes the exclusive crypto sponsor of the Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão Female A-2 and Brasileirão Female A-3.
This collaboration is a three-year deal which aims to target the association of Binance’s brand to the aforementioned football tournaments.