UEFA has partnered electronics company OPPO across its competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals.
For the next two seasons, the pair will look to ‘spotlight inspirational moments on and off the pitch’, and to help fans ‘witness, hear and share them during the 2022-23 and 2023-24 seasons.
UEFA’s Marketing Director, Guy-Laurent Epstein, said: “We are delighted to welcome OPPO to the UEFA sponsor family with the world’s greatest club competition – the UEFA Champions League. OPPO is a global leader in mobile technology and together, we are looking forward to advancing our efforts of connecting and inspiring football fans around the world.”
OPPO will also gain high visibility, appearing on broadcast backdrops and in stadiums, including on extensive perimeter advertising, website and social media of the UEFA Champions League.
In addition, OPPO will offer football fans the opportunities to go pitch-side throughout the UEFA Champions League season.
This newest sponsorship expands upon the Chinese firm’s existing sporting partnerships, as it is now in its fourth year of partnering with Wimbledon and Roland-Garros and is a global partner of the International Cricket Council (ICC).
“We are excited to partner with UEFA and work with them to drive inspiration for football fans during UEFA competitions,” concluded William Liu, President of Global Marketing of OPPO.
“At OPPO, we believe in the power of innovation to help us overcome life’s challenges, and this synergy with UEFA’s desire to fight in the face of adversity, makes this a perfect partnership.”