The NFL has extended its streaming and marketing partnership with SiriusXM for a further five years, following a ‘successful’ relationship which originally began in 2004.
With the pair delivering fans NFL games and exclusive content for over two decades, the new agreement sees the broadcaster become the exclusive third-party audio provider of every NFL game across North America.
SiriusXM subscribers will continue to get access to every NFL game live through Super Bowl LXI in 2027 on SiriusXM radio and on the SXM App, as well as SiriusXM NFL Radio, the firm’s 24/7 radio channel dedicated entirely to the NFL.
“We are pleased to continue our agreement with SiriusXM,” commented Brian Rolapp, the NFL’s Chief Media and Business Officer.
“SiriusXM continues to be an important part of the NFL family, providing fans access to live game audio as well as all the news and information around their favourite teams in addition to SiriusXM’s great 24/7, 365 League coverage on SiriusXM NFL Radio.”
Furthermore, the platform will offer additional team-focused content from NFL clubs – including coaches shows, press conferences and more – to subscribers on the SXM App.
The firm will also continue to have rights to use the NFL shield logo and collective NFL team trademarks.
Scott Greenstein, SiriusXM’s President and Chief Content Officer, concluded: “The popularity of the NFL, and the passion of their fans, is extraordinary. Since 2004 the NFL has been an important component of SiriusXM’s programming lineup as we deliver those fans exceptional access to all their favourite teams.
“We couldn’t be more pleased to now be expanding our relationship with the league, ensuring our listeners will continue to get comprehensive access to the NFL.”