RB Leipzig has formed a partnership with German-based property developer, AOC, as the latter becomes exclusive partner of the Bundesliga club.
The firm has also become the sleeve sponsor on the men’s and women’s jerseys, and made its debut on the RBL team shirt last Saturday, when Leipzig took on FC Bayern Munich in the Supercup.
Oliver Mintzlaff, Chairman of the Management Board at RB Leipzig, said: “It’s been important for us to set out our partnership with ‘AOC | Die Stadtentwickler’ in time for the start of the new season and to have AOC as our sleeve sponsor.
“AOC is a company from central Germany with many projects in Leipzig and we are very much looking forward to a creative and constructive partnership.”
Furthermore, the VIP area on floor five of the Red Bull Arena will also be named as ‘AOC Stadionblick’ and the company name will be displayed on the LED boards around the ground on Bundesliga match days.
“RB Leipzig’s journey is a unique success story,” added Till Schwerdtfeger, Managing Director of AOC. “We are proud of this cooperation here at AOC | Die Stadtentwickler and we are looking forward to taking the next steps together.
“Sports sponsorship has always been an objective here at AOC, and the fact that we are now an exclusive partner of RB Leipzig represents the logical continuation of the great developments we have made over the last few years.”
In January, RB Leipzig also announced a partnership with 888sport, which is set to last until at least 2023. The club now also gives the betting brand presence at its stadium including on TV-relevant advertising as well as across its digital channels.