Inter Milan has launched its own Recast channel, becoming the only Italian club and one of the first in Europe to feature on the streaming platform.
The platform aims to bring global fans of the Serie A club ‘a whole new perspective’ on Nerazzurri youth football, providing exclusive content and live streaming of its Primavera, U18, U17 and U16 teams.
Alessandro Antonello, CEO Corporate of FC Internazionale Milano, said: “We’re delighted to announce the launch of our channel on Recast, the industry’s leading international platform.
“This significant step is part of the club’s evolution and innovation in terms of how it presents content and the ways in which our fans can enjoy it, both in Italy and abroad.”
The top-flight club has outlined that it will offer a mix of present day and historical content, via match highlights and on-demand features including interviews, training clips and archive footage.
“Inter has one of the biggest fan bases in football, and it’s a major coup for Recast to be part of the club’s drive to continue to evolve their connection with their fanbase,” added Andy Meikle, Founder and Recast CEO.
“Our platform was created to remove the subscription barrier, utilising microtransactions to give fans flexible and affordable options to consume the content they want, while giving rights holders, such as Inter, full control to effectively monetise and manage all of their digital revenue, not just a small percentage.
“Rights holders around the world are recognising the increasing change in audience behaviour and demand. The subscription model is exhausted – this is a breakthrough period for Recast as rights holders and fans turn to us to provide a future-proofed solution to content streaming.”