The EHF Champions League Men has named Machineseeker Group as the new title sponsor of the European handball competition.
Commencing from the 2022/23 season, and initially limited until 30 June 2023, the tournament will be named Machineseeker EHF Champions League. The EHF FINAL4 Men 2023 will also be named TruckScout24 EHF FINAL4 2023.
David Szlezak, Managing Director of EHF Marketing, said: “We are very happy to welcome Machineseeker as title sponsor of the EHF Champions League and we are looking forward to working together to lift the competition to the next level.
“Machineseeker has been very active on the German sports sponsoring market, and we are confident that the EHF Champions League is the right platform to support their European expansion.
“All talks with Machineseeker have been marked by positivity and a forward-looking attitude. EHF Marketing is thankful for this approach and sees it as its commitment to justify the trust put into us and the EHF Champions League in the coming season.”
Furthermore, the firm will receive ‘extensive exposure’ at all 132 matches in the EHF Champions League including floor stickers and LED presence as well as integration in all relevant digital channels and websites.
Machineseeker will also become part of the competition’s official logo with the new composite logo to be used on all materials on site as well as in digital and print material.
“If we take the UEFA Champions League aside, the EHF Champions League is the most important European club competition,” added Sven Schmidt, Managing Director of Machineseeker.
“The title sponsorship strengthens our profile as the clear European market leader. Our marketplaces are number one in Spain, France, Germany, Poland, Northern Europe and Eastern Europe. This is a perfect fit with the EHF footprint.”