Batiste is set to become a partner of the European Handball Federation’s (EHF) Women’s EURO 2022, to be held in Slovenia, North Macedonia and Montenegro.
The dry shampoo brand will have its logo visible on the playing shirt sleeves of
all 16 participating teams and also receive LED time during all 47 matches of the championship.
Martin Hausleitner, EHF Secretary General, said: “Batiste is a perfect fit for handball and the upcoming Women’s EHF EURO. We are delighted to have signed the partnership with Batiste, whose product is very popular with a young female customer base.
“This is a great opportunity for both Batiste and us to reach new audiences and expand our communities.”
This is the first time that the firm has been named as a partner of the European Handball Federation’s flagship national team tournament, which is held from 4 – 20 November 2022.
The sponsorship of the tournament will seek to secure high-level exposure on Europe’s biggest handball stage, especially in Batiste’s key markets including Scandinavia.
“We are proud and honoured to partner with Women’s EHF EURO 2022,” added Elise Størholt Nordby, Head of Marketing Aspire brands, Distributor of Batiste.
“We at Batiste admire the dedication that these young women demonstrate both on and off the court every day, and their commitment to being healthy role models and true to their passion.”