The Latvian Handball Federation (LHF) has announced a partnership with TonyBet which will see the operator support the Latvian men’s handball team.
The sport is reportedly currently undergoing changes in the region that affect the recruitment of new coaches, the involvement of young players and the development of youth handball, as well as new collaborations and the development of financial support.
“We are truly grateful that Latvian supporters see a perspective for handball and are ready to support it,” Līga Bīriņa, General Secretary of the LHF.
“Latvian handball continues to develop and the arrival of new supporters and cooperation partners on the horizon is a good sign that we are going in the right direction!
“Thank you, TonyBet Latvija for the support and cooperation! We wish the Latvian national team to achieve the set goals and good luck in future.”
Betsson-owned TonyBet has also outlined that it supports football, basketball, volleyball and racing in various ways.
Operating on the SoftLabs Gaming platform, the company outlined that the past two years have been key in its international growth.
“We are proud to partner with the Latvian men’s handball team for the first time. Handball is one of the five most popular team sports in Latvia and has a long history,” added Valters Rozmanis, Country Manager of TonyBet in Latvia.
“We highly appreciate its successes in recent years. When we saw such an opportunity to establish cooperation, we did not think twice. There is an interesting qualification cycle ahead of us, which we will be happy to follow.”