Manchester City FC has formed a licence agreement with London-based video virtual sports firm, Highlight Games Limited.
The partnership sees the reigning Premier League Champions involved in the company’s instant win products featuring ‘exclusive’ archive footage from domestic and league cup games.
“I’m delighted to announce this licensing agreement with one of the most prestigious football clubs in the Premier League,” commented Steven Holmes, Co-CEO of Highlight Games.
“This agreement will enable Highlight Games to further extend its product portfolio, combining unique archive footage with Manchester City’s intellectual property to create premium branded games.
“We are confident that the simplicity of our new instant win games, combined with the best goals from Manchester City’s past seasons, will prove very popular with players.”
Highlight has outlined that its new instant win games will feature the best cup goals, action, and notable players from the team in a digital scratch card game format.
Last month, the club formed a partnership with 8XBet as the brand became its official betting partner in Asia.
The gambling firm gained exposure through LED signage in the Etihad Stadium and a presence in the region across digital assets and the Premier League club’s Cityzens platform.
However, this deal did raise some concerns after it was suggested that the operator was not licensed and regulated in Great Britain.
