The New Orleans Pelicans and Ibotta have renewed their agreement, which made the mobile rewards platform the team’s official jersey patch partner.
The firm’s brand logo, which has been prominently featured on all editions of the Pelicans’ game jerseys since the 2020/2021 season, will remain for the next three seasons.
New Orleans Pelicans President, Dennis Lauscha, said: “The jersey patch is one of our most valued and highly visible assets, so it’s essential that the brands we partner with share our spirit, integrity, and love for our fans.
“At home and on the road, Pelicans players, staff, sponsors and fans are family. We look out for each other, and Ibotta fits our innovative culture – so we’re excited to continue our partnership moving forward.”
The renewed deal includes marketing and community initiatives, including another Thanksgiving meal giveaway, Ibotta’s logo on the Smoothie King Center, as well as in-arena, digital and social media assets.
“Ibotta’s partnership with the New Orleans Pelicans allows us to raise our profile with millions of NBA fans who are looking to save money on their everyday purchases,” added Bryan Leach, Founder and CEO of Ibotta.
“This past season showcased why we love this team so much. They started off slow – but instead of packing it in and calling it a ‘rebuilding year’, they fought all the way back, made the playoffs, and pushed the top-seeded team in an exciting series.
‘Their success was a testament to the power of sticking together and focusing on what can be achieved through continued hard work, remaining optimistic, and never ever quitting.”