The PGA Tour has agreed a partnership with Kowa Company as the latter’s Vantelin becomes the official pain relief gel, cream, patch, tape and support sleeve of the competition.
The collaboration also covers the PGA Tour Champions, as Kowa will align with players along with utilising the PGA Tour marks in marketing materials which will be seen throughout the Japanese market including broadcast on national TV.
The deal sees the enterprise become the organisation’s first official marketing partner in the Japanese region.
“The PGA Tour’s global reach coupled with Kowa’s world-wide enterprise creates a great partnership for our first-ever OMP in Japan,” said PGA Tour Executive Vice President of Corporate Partnerships, Brian Oliver.
“The PGA Tour has a strong history of partnerships with Japanese brands, and we are thrilled to welcome Kowa to the PGA Tour family.”
The firm continues its marketing strategy throughout the sport, as Tiger Woods has been a Kowa Ambassador since 2011 and Collin Morikawa has worked alongside the brand since 2021.
“We have supported golf for many years, and we are truly honoured to further expand our presence in golf with the PGA TOUR by becoming the first regional Official Marketing Partner in Japan,” added Kowa Group Managing Executive Officer, Takahiro Hayakawa.
“We are very excited about this partnership and the opportunity it will provide us to continue to build international brand awareness.”
Kowa has also been described as an ‘avid supporter’ of golf due to its title sponsorship of the Vantelin Tokai Classic on the Japan Golf Tour and the KKTcup Vantelin Ladies Open on the Japan LPGA.