The International Betting Integrity Association (IBIA) has added a new operator to its sportsbook membership list in BET99.
The Canadian-based firm joins the IBIA shortly after being approved by the Alcohol and Gaming Commission of Ontario (AGCI) and iGaming Ontario to offer its online sports betting and casino platform in the province of Ontario.
Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome BET99 to the association. The move highlights BET99’s commitment to integrity and further cements IBIA as the leading integrity monitor in Ontario, with more than 75% of licensed online betting operators having joined the association.
“IBIA looks forward to collaborating with BET99 both in Ontario and within the operator’s wider international betting operations to safeguard those markets from fraudulent betting activity.”
Monitoring integrity within the licensed betting industry, the IBIA is run by operators for operators, protecting its members from corruption through collective action.
The association’s monitoring and alert network detects and reports suspicious activity on its members’ betting markets, using information-sharing partnerships with sports and gambling regulators to catch corruption.
“Joining IBIA, the world’s leading independent integrity monitor, is critical to our sportsbook strategy, in which trust, integrity and protection are prioritised for our Canadian customers,” stated c, Head of Sportsbook for BET99.
“We are delighted to combine forces with IBIA to combat foul play in sports, as well as betting-related corruption and manipulation, providing our customers a safe and enjoyable environment.”
Earlier this month, BET99 agreed to a partnership with Toronto FC icon Sebastian Giovinco, adding the ex-MLS star to its brand ambassador roster.