PokerStars has linked up with the Detroit Red Wings in a multi-year sponsorship agreement.
Promising to place “fan experience at the heart of the action”, the Flutter Entertainment brand has stated that it intends to offer a combination of entertainment through top poker experiences.
“This is a partnership that our fans, especially poker players, will really enjoy,“ noted Chris McGowan, President & CEO of Ilitch Sports and Entertainment – which represents the team.
“It’s great to see PokerStars’ branding on the ice-level at Little Caesars Arena, and we’re very appreciative of their support.”
The partnership, which follows the group’s “rapid growth of online poker in the US”, will feature an array of rewards for players, such as signed memorabilia, merchandise, and tickets, in addition to engaging fan opportunities and experiences.
Furthermore, Red Wings fans can also expect to see the Winged Wheel included among PokerStars’ marketing materials, with PokerStars to also be prominently featured during home games at Little Caesars Arena. Responsible gambling will also be a key component of the partnership.
“We are extremely proud and excited to build a long-term relationship with such an iconic NHL team as the Red Wings,” said Severin Rasset, PokerStars US Managing Director.
“Through this partnership, we look forward to delivering epic experiences for our PokerStars community, expanding on what we can offer our Michigan based players, as well as those across the rest of the US.”
This is not the first time the NHL team has partnered with a gambling firm. Last year, the club chose PointsBet as the new official gaming partner of the franchise and its Little Caesars Arena venue.
The partnership, centred around fan engagement, saw the Red Wings rebrand the Sports and Social Detroit at the stadium to the PointsBet Sports Bar.