Arsenal FC has formed a collaboration with LABS Group which sees the Web3 and real estate group become the club’s official hotel and resort membership partner in Asia and Europe.

LABS Group will focus on the hospitality industry, allowing hotels and resorts to create and customise timeshare programmes through their new digital marketplace, Staynex, which will launch early next year.  

Juliet Slot, Chief Commercial Officer of Arsenal, said: “We’re delighted to welcome LABS Group to the Arsenal family as they prepare to launch this new product in the New Year. Our reach around the world is going to be an important part of them growing this new business.” 

Furthermore, the pair stated that rooms from a network of resorts and hotels around the world will be available at discount prices for a set period, over a number of years, through the new system. 

Customers will be able to purchase a residence pass for partner hotels, in the form of an NFT, that gives them access to the accommodation for the specified time period at a reduced rate. 

“Partnering with Arsenal is not only an honour, but it’s also a dream come true to be associated with such a successful and historical football club,” concluded Bernard Lau, CEO of LABS Group.

“This will accelerate our vision of combining the hospitality industry with global brands, in a way that has not been done before.” 

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