Manchester City has formed a collaboration with artisan wine and spirits company, Ballers Brands Ltd.
The deal sees the company’s champagne brand – Ballers Champagne – become the official champagne local partner of the Premier League club.
Danny Wilson, Managing Director of Manchester City Operations, emphasised: “We’re pleased to welcome Ballers Champagne as an Official Local Partner of Manchester City today.
“Aligning with our values of excellence and success, Ballers Champagne is the latest brand to be welcomed to the Etihad Stadium, as we look for new opportunities to further enhance the fan experience and offerings for those in attendance. We look forward to working together throughout this partnership.”
Together, the pair will be supplying drinks to VIPs and guests in the stadium’s premium hospitality areas. Ballers Champagne will also host the Ballers Champagne Platinum Hospitality Box.
The brand is also launching a ‘limited-edition range of co-branded Manchester City bottles’ in the blue colours of the team.
“The epitome of luxury and quality, no drink in the world says those things more than Ballers Champagne, so to be partnering with the current Premier League Champions is the perfect match,” added Ballers Champagne CEO, Nathan Bullas.
“The finest sporting performances are driven by excellence, and in our pursuit and dedication to producing premium beverages, we invest years to create products that never compromise on our high standards.
“The best should be celebrated with the best, and we look forward to hopefully celebrating many more trophy wins with a glass of Ballers Champagne in hand.”
The company continues its push its links with the Premier League after it similarly made a limited edition champagne box for Liverpool FC in 2020.