The ATP has announced a deal with Nilox which sees the Italian E-Scooter and E-Bike company become an official partner of the ATP Tour from 2023.
The competition promises to offer Nilox a ‘year-round global platform’ to enhance its brand and promote sustainable as well as healthy living choices for people and the environment.
“Sustainable personal mobility is a key part of minimising the environmental impact of travel,” commented Daniele Sanò, ATP Chief Business Officer.
“We’re delighted to partner with Nilox, a true leader in this space, as we continue our focus on reducing travel emissions across the ATP Tour. It’s key to build alliances with like-minded organisations and to raise awareness around this important topic.”
This is the company’s first step in professional tennis, building on its partnership portfolio with further top sports organisations.
Giovanni Testa, Esprinet Chief Operations Officer, emphasised: “We are excited about this new partnership with the ATP Tour that allows us to support and promote our passion for innovation, fun and dynamism.
“These key elements of our mission are reflected in our tagline ‘Makes You Move’. Through our increasingly comfortable, beautiful and practical hi-tech products, we offer people new ways to reach their destination while respecting the environment. This focus on sustainability characterises our partnership with ATP and makes us even more proud to be part of it.”
Furthermore, Nilox will also become an official partner of the Internazionali BNL d’Italia and the Barcelona Open Banc Sabadell from this season onwards. The enterprise will receive on-court and on-site exposure to promote both its brand and products.