beIN Sports has renewed its exclusive ATP Tour broadcast rights deal for the Middle East and North Africa (MENA) region until 2028. 

The renewed agreement guarantees that beIN SPORTS will continue providing coverage of the ATP Tour, including all ATP Masters 1000 events, ATP 500 events, select ATP 250 events and the Nitto ATP Finals.

Coverage of the events will span 24 MENA countries, along with subscribers in Australia and Southeast Asia, where beIN Sports also holds exclusive broadcast rights.

Mark Webster, CEO of ATP Media, said: “It was a very easy decision for us to renew our long-standing partnership with beIN SPORTS in the MENA region. 

“beIN SPORTS has continually demonstrated many of the same values ATP Media strives for in terms of a pursuit of excellence and innovation to ensure that the ATP Tour is seen in the best possible light by its millions of fans around the world. We look forward to continuing to work with beIN SPORTS over the coming years.”

The ATP Tour and beIN Sports first partnered in 2014, and since then, the broadcaster has become a key destination for tennis. beIN SPORTS is the exclusive broadcaster in MENA for both the ATP and WTA Tours, as well as all the Grand Slam events. Earlier this month, beIN also confirmed the extension of its exclusive rights to the Australian Open in MENA until 2029.

Mohammad Al-Subaie, CEO of beIN MENA, commented: “We are proud of our decade-long partnership with ATP Media that has brought millions of viewers across the MENA region some of the best tennis action in the world. 

“As the undisputed home of tennis in the region, beIN SPORTS has long been committed to providing unrivalled coverage of both men’s and women’s tennis across our network of channels to nurture the growing passion for the sport in the region. 

“We look forward to continuing working with ATP Media and the ATP and other major sporting organisations to inspire the next generation of fans for years to come.” 

While beIN Sports thrives in tennis, football has been more challenging. Last year, the broadcaster was involved in a dispute over France’s Ligue 1 rights.

Despite initial optimism when beIN and DAZN secured a last-minute deal for the 2024/25 season, tensions arose. beIN felt the deal favoured DAZN, leading it to withhold signing the contract and delay its monthly payments. This was finally resolved earlier this week.

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