The Peruvian Football Federation (FPF) has announced that it is continuing its partnership with gambling company Betsson for another four years.
Building on its commitment to promoting the development and growth of the sport, the operator continues to hold the naming rights of the first division of professional football in Peru.
“Better sponsorships allow us to continue optimising the economic value of the first division of professional soccer, invest in sports infrastructure, in the development of young players, and expand the reach and visibility of Liga 1,” said FPF Director of Competitions, Héctor Lara.
“As the FPF, we are committed to elevating Peruvian soccer to its rightful place, and we are dedicated to this goal. We are constantly working to achieve this.”
The partnership looks to ‘enhance the professionalisation’ of the sport, as well as promote responsible and safe gambling for all participants.
The gambling firm’s logo will also continue to be featured in various visual and digital materials, as well as in the corporate identity of the Liga 1 Betsson 2023 championship.
Ronni Hartvig, Betsson’s Chief Commercial Officer, added: “This news fills us with lots of pride. We are delighted to continue the journey that we started in 2020 with the Peruvian Football Federation and Liga 1 for the next four years.
“This reaffirms our dedication as a company towards the development of national football talents and contributes to the growth of local football.
“Additionally, by being the proud naming sponsor of the Liga 1, we are able to emphasise our passion for sports and our commitment to football fan engagement – values that Betsson shares with the FPF.
“At Betsson we are eagerly looking forward to the kickoff of the next season and our teams are already creating engaging activities and campaigns that I am sure will entertain and engage all football lovers in Peru.”