Paolo Guerrero to strengthen Betsson’s LatAm expansion

credit: Shutterstock
credit: Shutterstock

Peru’s all-time record goalscorer Paolo Guerrero has become the exclusive global casino ambassador for betting operator Betsson

The global partnership aims to further strengthen Betsson’s presence across Latin America through Guerrero’s popularity, having played for South American clubs such as Corinthians, Flamengo, Internacional and Racing Club

Guerrero commented: “I’m very excited to work hand in hand with Betsson, which is not only a leading company in Peru but is successfully expanding throughout Latin America.”

The former Bayern Munich striker will promote Betsson’s online casino offerings across Latin America markets as the company continues to expand across the region. 

Its expansion efforts across the region was recognised last November, winning Casino Operator of the Year at the 2023 SBC Awards Latinoamerica in Miami for the second consecutive year. 

Furthermore, the online betting operator has recently become the new main sponsor of three of Latin America’s most notable football clubs: Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia.

Andrea Rossi, Betsson Commercial Director for Latin America, added: “At Betsson, we celebrate the agreement with Paolo Guerrero, which reinforces our leading position in the online entertainment industry in the region. 

“He has played an undisputed role in the recent history of international football, with legendary moments in his career. For us, it is an honour to start 2024 alongside him.”

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