DAZN Group has confirmed the completion of its acquisition of the ELEVEN Group businesses as well as social media creative agency, Team Whistle.
By incorporating Eleven’s media rights, the global sports streaming and entertainment platform aims to broaden its footprint, enhancing its portfolio of football in Europe.
As well as offering local sports content in Germany, Italy, Japan, Spain, Canada, US and UK, DAZN adds Belgium, Portugal and Taiwan.
Belgium includes the domestic football league (Jupiler Pro League) as well as other international content. Portugal holds ‘key international football rights’, such as the Premier League and UEFA Champions League, and Taiwan has local baseball.
Shay Segev, CEO DAZN Group, said: “Today is a big moment as we officially welcome ELEVEN and Team Whistle to the DAZN family.
“This acquisition is an important element for our continuing growth – acquiring top quality rights, expanding in new markets in Belgium, Portugal and Taiwan, and developing our social reach and engagement by bringing Team Whistle’s network and expertise to DAZN.”
Furthermore, US-headquartered Team Whistle will utilise its social reach and strategy to help DAZN develop its engagement with new and existing audiences.
The company will also leverage DAZN’s rights to create ‘off-platform value, build audiences and drive fans towards its paid-for services and content’.
This month, in a further push for European football content, DAZN formed a distribution deal with OneFootball that aimed to widen the reach of its content in Germany and Austria.
Through OneFootball’s network, selected live DAZN matches from Italy’s Serie A and France’s Ligue 1 will now be offered as single pay-per-view events in the two countries.
