Second Spectrum, a Genius Sports company, has come together with the NBA in a multi-year partnership expansion naming Second Spectrum an Official NBA League Pass Augmentation Provider and an Official NBA Team Basketball Analytics Provider.
As a result of the expansion, the league and Second Spectrum will collaborate for the research and development of ‘Dragon’, a next-generation technology platform that will track data.
“As one of the most technologically advanced leagues in world sport, NBA teams, fans, broadcasters and media partners demand cutting-edge innovations,” said Mark Locke, CEO of Genius Sports. “We’re thrilled to expand our long-term partnership with the NBA. We are proud that the NBA shares our vision that Dragon can solve the technology challenges of the future. ”
Key to the partnership will be the use of Second Spectrum augmentation technology as it looks to form automated, enhanced graphics based on optical on-court basketball data for alternate telecasts available on NBA League Pass.
The alternate telecasts will feature advanced team and player statistical insights integrated directly into the stream, enriching the experience and providing viewing optionality for analytics-focused fans.